alpha
Creative Direction & Designer
Design a full brand identity for skate company 'alpha' from the ground up. Identity work included the company's concept, logo design, branding system, packaging, apparel, and marketing material. Branding was created to capture the skateboard brand's essence of the characteristics of Batman. Their target audience are people who constantly fight for what they believe, who don't give up after getting knocked down all the while getting stronger.
Logo Drafts
Color Palette
Mood Board
Fonts
Products
Outdoor Ad
